Fresh Content for Google a Myth

How nice that all the people who run article marketing websites or software that “writes articles for your site” tell us we always need fresh and ever changing content for our websites. Well today I have proof that this is NOT required. All you need are “fresh links” to your “up to date” content - and that’s that.

Of course, if you only have a one page website this is not going to carry weight in Google at all. I would suggest at least 30 pages (although this will include a contact us, about us, and site map page) and you should be fine.

For years we have been told we need fresh content. Along come programmers who have made this exercise “so easy” because now you can develop “unique” articles in minutes ! how? by plagerising others original works. You may not be able to spot the similarities straight away but any search of a few phrases will bring up the original artice that was produced.

So where’s my proof I hear you ask.

Well some changes are happening at Google right now and the search results are just a mess. But even before this a site in Google SERPs for a business related phrase comes up at the very top for some big term queries.

This site has always been around. It is practically a dead site with no additional pages being added for a long time. And when do you think the last update took place? 2004 - that’s right - 4 years ago.

So who needs all this “fresh content” for Google? Best to concentrate on developing a proper site with just the right amount of information for your visitors and get people to link to the pages you have developed. Then go onto the next niche and do the same and save your money on nonsense software.