For new businesses getting initial customers can seem to be a struggle. It’s those first customers that get a business going because word of mouth is a powerful strategy once the snow ball effect begins.
But getting people to try your products or service at first and move from an existing supplier or favourite shop is […]
marketing
Initial Marketing Ideas for New Businesses
What is Marketing ?
One of the questions people ask and most people get completely wrong is “what is marketing ?”
Most people think of marketing in terms of marketing communications. The communications in the form of television, radio or print advertisements in newspapers or magazines. But really that part of marketing (of course called marketing communications) is the end […]
How to brand your business
Branding your business is as important as your product. Branding is not all about visual identity as most people believe, but is the underlying public face of your company. Read on to brand your business.
Branding Basics
The brand of your business supports everything you undertake for your business. It is how you position your company in […]