Many businesses now offer their customers an 0800 telephone number which is completely free of charge for them to contact you unless they call from a mobile phone.
It's like freephone numbers and unlike a 0845 number and 0870 numbers they won't cost your customer any charges if they call from a landline.
Broadly it's exactly how you imagine in that there are no charges for customers calling a 0800 number from a landline. Mobile phone companies do charge a fee and let customers know before accepting the call. There are many service providers offering businesses a cheap and reliable way of getting an 0800 number for their business and research shows more people are likely to call a 0800 number versus a 0845 or 0870 number. It's a universally known free phone number that's actually used in most countries in the world.
Most companies use it for customer services or sales enquiries but many purchase different numbers to monitor advertising and marketing campaigns. This means if you send out a piece of direct mail to several different segments you can use a different number on each so you can easily track the return on investment of each program.
Like all telephone numbers, these can also be redirected to other existing telephone numbers in your organisation if you simply want a customer facing number to be 0800 rather than your regional or local number.
There are many companies who offer instant approvals online so activation is fast. In fact all the numbers are provided by the major telephone companies like BT or cable and wireless and these providers are simply resellers of these.
The actual cost of owning a freephone 0800 number is much less than you think. Here are some example tariffs taken from companies offering these services.
Set up £4.95 - call cost 2p per minute - this mean there are no monthly line rental charges at all and you just pay for the volume of calls into your business. This type of "pay as you go" charging is great for small businesses who want the convenience and marketing advantages of 0800 numbers.
Set up £5 - monthly line rental of £9.95 includes 555 minutes of calls to the number which is great if you are a medium sized business and is like a monthly mobile contract. You can still undertake the same type of redirection with these numbers.
The examples above are for standard almost random numbers which are not memorable. Most companies will offer premium packages that have sequential or groups of numbers together which would be suited for television advertising where you want people to be able to remember the number easily. Generally premium numbers have the same low monthly rentals but have a high initial purchase outlay. These are numbers that have already been reserved but could be worth it if you require an 0800 number that's easy to remember.
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