Twitter for Business – Tips for Twittering
So after seeing much mentioned about twitter both in the press and from members in the business forums I thought I’d launch our twitter account.
There’s not much there at present but it stuck me that really, yes it was a good idea to have an account and to be using twitter for business purposes.
Since setting it up last week (albeit in the middle of the DOS attack they had so it took much longer to get my account) I have now got a whopping 18 followers from a few corners of the globe. The strange thing is I don’t know many of these people and they have found the account – somehow.
Anyhow I am thinking this should be good to get additional people over to the blog by announcing items on Twitter – is this what’s it’s really for?
I actually can’t think of anything else other than have a semi public face to a website because you get the magic 140 characters to post “what you are doing” which in a similar manner is what happens in Facebook although those posts are only open to your friends where (for most people) Twitter is open for all.
Having a look around at other people’s Twitter accounts where they have thousands of followers seem to back up this idea that it’s just for announcing stuff on your website or blog — and perhaps point out other stories that you are interested in to spread the word and get others to visit your friends’ blogs and websites – or is this being too cynical ?
Maybe I have missed the point but will continue to make updates and see what happens to traffic and my “online presence”. Personally I prefer to blog because I can get all my thoughts down into 500 words or so whereas of course Twitter is just 140 characters and doesn’t really say much about what’s happening (although if it were longer it would be difficult to follow anyone at all)
Anyone else got anythoughts or are we all just voyeurs ? But before we go here are some tips on using twitter for business purposes (and this can be use for blogging in a company as well):
- obviously create an account and ensure your name is your real name or company name for when people are searching for you (rather than have your name as your twitter id)
- be personal to show your company and/ or website has real people behind it
- ie: don’t be all corporate because that’s not what it’s about
- follow others in your field to build up your followers list
- don’t just be all self promotional although it helps
- post interesting tweets probably 2-3 times per day
- ask questions on your account to get responses
- have a few people on your twitter account to cover sickness and holidays and if your main twitter person leaves the company you’ll still need to get access
After all the goal is to build up loyal followers so you and your business gets talked about more online. If you have interesting things to say, get people “talking” on your twitter feed and point out interesting facts not only in your space but in the world generally people will value your account and publicise it for you.
Rather like building a blogger following Twitter takes time and effort to make it all worthwhile. I will report back on how we are getting along and the type of traffic it sends and any PR that we get out of it in due course.
Any more tips – please post below.
Posted in Marketing | 6 Comments »
6 Comments - have your say
Add your Comment
Subscribe
Get email notification when we post new content here
Recent News
- Business Link to be Scrapped by Government
- Reducing Electricity and Gas Rates for Small Business Owners
- Chris Cardell Advertising Standards Authority Ruling
- Small Business Statistics and Numbers
- 25 To Consider Before Starting Your Own Business
- Federation of Small Businesses Joining Woes
- Stop Procrastinating Don’t be a Perfectionist
- Hurrah – the Recession has ended (or not…)
- Companies Act 2006 Changes for 2009
- Twitter for Business – Tips for Twittering
I remember my first day on Twitter, staring at the screen and thinking what am I supposed to do now? Anyway, if you use Twitter correctly you will soon have a community of people that all enjoy and find each others information useful and interesting. This is the beauty of this app, your list of followers is very dynamic and one stupid post soon brings its own punishment.
I chose an online name early on and use this for all screen names where possible, thus giving me a universal brand name. On Twitter I ensure that my list was developed organically without the use of follower schemes or mad promotions, and thus I think my list is more genuine and will be more persistent.
I attended an internet marketing seminar last night. One of the things I licked up on was that twitter can be very powerful. I have started today as accountantNW
This says what I do and where I am, so if the theory works, should make the account more effective.
Twitter can be a great way to keep in touch with customers. Like newsletters and email marketing can, but its free and mroe modern. I’m still the in the testig stages with twitter at the moment, making sure its good for my biz.
Great post, I joined Twitter recently but could never really get the hang of posting small snipets of my life all the time, im not very good at social networking online, but i found you post very interesting
Using twitter for business purposes is a great idea because it helps to bring a lot of traffic on your site. my friend also and such experience and now enjoying good traffic on his site. You don’t have to do much effort but it pays you a lot, so its use is ideal with the perspective of SMO.
Using an effective account on twitter for business purposes is a very powerful tool I think to boost one’s business especially e-commerce or wholesale business like wholesalepages.co.uk , so never forget to use it.