Chris Cardell Advertising Standards Authority Ruling

Many many small business owners have heard of Chris Cardel via his marketing which were reported to the ASA. Here are also details about his 6 CD offer and other information. (more…)

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Stop Procrastinating Don’t be a Perfectionist

It’s often said that procrastination is the thief of time and many people put off either starting a business or launching a website because they want it to be perfect but being a perfectionist is the worst sin for budding entrepreneurs. (more…)

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Twitter for Business – Tips for Twittering

So after seeing much mentioned about twitter both in the press and from members in the business forums I thought I’d launch our twitter account. (more…)

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Affiliate Management and Sales Management

It’s amazing how many companies treat the internet as “something different” especially when it comes to affiliate managment and most get it completely wrong. Here’s some of my stories and ways to manage affiliates better. (more…)

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Top 10 Free SEO Tools for Webmasters

If you run a website or are undertaking SEO on it then here is my summary of the best free webmaster and SEO tools that I have used extensively that has saved me a lot of time and also improved my sites and own personal performance ! (more…)

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Marketing Your Business in a Recession

For most larger companies the first thing that gets cut back if sales are reducing  especially in a recession is marketing, training and recruitment. Sometimes that’s a hard pill to swallow so what marketing activities can you undertake when sales and profits are reducing? (more…)

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Small Business Marketing Advice

Running and developing a small business can be tough especially during the current credit crunch so marketing is even more important than ever.

Marketing advice can be hard to come by when all you want is more paying customers and you don’t want to wade through tons of articles to get to your goals.

On small business pro we have post some easy to understand advice. First off much like when you start a new business and develop your business plan we have step by step guidance on writing your marketing plan. Your marketing plan is just as important to help you get into the minds of your customers and why they might purchase from you in the first place. By writing your plan you’ll probably end up with more questions than answers – but this is good – because most people don’t go through this process of auditing their own business so by doing this you’ll be ahead of most of your competitors.

The marketing plan covers indepth the marketing mix of your business (you know, product, place, pricing and promotion now with people, process and physical presence) – the marketing mix summarises every aspect of your interaction with your customers.

And if you don’t want to do the boring bits and want to delve straight in and just promote and communicate with prospects but don’t have much money and need some ideas to get you started then we have put together some small business marketing ideas that anyone can implement even if they’ve never put together a marketing campaign before !

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