Information About SmallBusinessPro.co.uk
SmallBusinessPro started in 2004 and offers new and prolific entrepreneurs a host of tools, guides and information to assist them to start and build successful businesses. People that use our site learn how to obtain finance from banks or other third-parties with business plans, use marketing techniques effectively to build a profitable customer base and save money on their day to day costs.
What We Do
The site covers both sides of the Profit and Loss spectrum - sales and costs - to help you build a long-term profitable venture. Once you've made a profit, we also look at your tax implications.
Initially, the information provided was mainly about marketing, but as it gained in popularity, we added additional related sections on insurance products, business theories, loan finance and government policy affecting companies in the UK. Our small business blog also provides additional help and advice.
Your Business Information
Rather than have boring academic papers that are difficult to digest, the articles presented have all been developed by real business owners so you can relate to the information in a more meaningful manner.
Many local government departments reference our material for staff and business training as it's regularly updated to reflect legislative and market changes. Since we launched some of the significant changes we implemented are:
- Secure web environment: We moved our site over to HTTPS to encrypt all information you view via our website online. Although we don't sell anything on our site, we felt it's important for our visitors and users to have a safe web experience. Most of the web is now secure.
- Improved user experience (UX): From time to time we evaluate how people interact with the information provided and make adjustments to design and navigation to ensure it's easy to find the information you're looking for with ease. We made a significant change earlier this year and have seen more pages visited per user and a lower bounce rate. We will continue to improve UX over time.
- Mobile browsing: Although most B2B websites get viewed in an office environment from a desktop, we moved early to a responsive web design so it's easy to digest the pages viewed. Many pages contain complex charts and graphs so it was important these were presented in a readable format when viewing on a mobile or tablet device. Our original site did not work well on mobiles, but the performance shows the design works well.
Some other features we've added include Excel spreadsheets you can download and use later on your computer to perform various calculations. Some guides have pdf versions you can download and print. We will continue to evolve our feature list.
We regularly post on the SmallBusinessPro Twitter page with nuggets of information from other companies or business leaders that may help you.
Media and Advertising
Our material gets continuously referenced by other media organisations such as The State University of New York (SUNY), Craven College, Askham Bryan College, Pembrokeshire College, Accounting Web, and East Surrey College. You are more than welcome to reference any of our work on your website so long as you cite the smallbusinesspro.co.uk website as the source.
We do not accept guest blog posts on our site nor do we sell or swap links.
Our website uses Google AdSense to help pay for the hosting costs, and you can use the "Managed Placements" function on your AdWords campaign to advertise on our site. We've used this approved network for nearly 15 years and believe it adds value to the successful user experience. We have no dedicated media kit, but will evaluate every proposal by putting our visitors first.
We also take direct advertising deals that last for three months with a minimum spend of £12,000. We are careful in the advertising we carry so as not to disrupt or annoy our visitors. You should be a well-known brand and offer solutions to a problem. We do not accept lead-generation advertising. We place great emphasis on an excellent user experience so any advertising proposal should reflect that.
There are only two ad units on each page, and these work well on mobile and desktop.
Please contact us with any proposal you have.
Our company is registered in England and Wales under company number 04164858 and VAT no. 774 1403 38.
Please use our contact form for any enquiries.