webmaster tools
As an owner of a website, you’ll need to keep an eye on your positions in the search engines. There are a number of free tools to help webmasters and we list the best ones below.
Keyword Research
One of the most important areas when developing your website is to understand what your potential customers enter in the search box in the search engines. Being able to break this down as searcher become more specific in their requests is like gold dust. (You should also check your weblogs and see other phrases).
Keyword Research Tools
The Digitalpoint keyword suggestion tool is perhaps the most used on the internet. Type in a one or two word search term and this tool will show you how many searches there were last month for this term according to Wordtracker and Overture. It will also show you all related terms (and you and drill down on these as well !).
Keyword Tracking
Once you know the terms to track you’ll want to know where you are in the search engines. This will show you how your efforts are paying off.
Again we recommend this excellent Digitalpoint tool that will track all your terms (and your compeititors if you want) for Google, Yahoo and MSN. You’ll be able to chart your success from the time you set up your account.
