develop a successful squeeze page

It’s a term that’s been banded around for a long time now the squeeze page - lots of people use them, a lot use them ineffectively, and many just don’t get it.

So what is a squeeze page?

A squeeze page is simply a short (generally) , sharp (always) , one page (always) landing page that is set up purely to get the person landing on the squeeze page email address.

The basics of a squeeze page are much the same as standard direct marketing and all of the other one page sales letters around on the internet today. In general, you are setting up your page to stop the visitor in their tracks and at least read the headline - yes, the headline.

The headline in the squeeze page is perhaps the most important element like most other direct marketing pieces. It must stop the visitor and engage him so that they will read the rest of the page they are on.

After the good headline it’s time to offer some benefits (because the next page is the opt-in form) - so add loads of benefits. This is usually loads of free gear, but it can simply be the answer to a problem the visitor had in their mind when they landed on your squeeze page !

Some of the best are short and to the point. But there are copycats so the best ones now don’t look like squeeze pages and have opt in rates of 40-50%.

Your ideal page would be a free membership sign-up where the person signing up is offered a ton of stuff - all for free. Then you can work on getting them to upgrade through one time offers and offers in general.

So that’s it - a squeeze page is a type of landing page to entice the visitor to part with their email address.